The European Week for Waste Reduction (EWWR) is the biggest campaign to raise awareness about waste prevention in Europe. Driven by local and regional public authorities, we bring together all sorts of other actors — citizens, schools, businesses, NGOs, associations — who organise activities to raise awareness about waste reduction.
The Week, as we otherwise call it, is just that — a week in November; normally the penultimate or last week of the month. What makes it special are the efforts and passion invested by the thousands and thousands of volunteers who spread the word about sustainable consumption and circular economy in their communities.
What are the EWWR’s objectives?
- to raise awareness about waste reduction, product reuse and material recycling strategies, and related European Union and Member States policies,
- to highlight the work accomplished by EWWR participants,
- to mobilise and encourage European citizens to concentrate on four key action themes,
- to reinforce EWWR stakeholders’ capacities by providing them with targeted communication tools and training.